Medicaid Marketing Campaign for Southwest and Southside Virginia

Thanks to a generous grant from Optima Health, the Virginia Health Care Foundation has created a special campaign to promote the new Medicaid eligibility criteria to those living in Southwest and Southside Virginia.

This campaign includes a video of a newly eligible person for whom Medicaid coverage is making a significant difference. The video is featured on YouTube, Facebook and Instagram.


It also includes several radio ads (listen here) and interviews with local Outreach Workers as reflected on the following map:


The campaign features billboards located throughout the regions.


In addition, it includes Google ads.


Outreach Workers have several types of “giveaways” to use at local promotional events.


All of these marketing components lead potential applicants to a special website where they can get connected with the Outreach Worker in their locality or find the Cover Virginia website.

Last Updated on September 19, 2019